Getting featured feels great. But an article that’s read once and forgotten is a missed opportunity. The owners who get the most out of press coverage treat it as a tool they use for months. Here’s how.
1. Share it on the day it’s published
Post the link on every social account you have, with a short note about what the interview meant to you. Tag the publication. People love congratulating a local business.
2. Add a badge to your website
An “As featured on” badge near the top of your homepage builds trust before a visitor reads a word. Link it to the article so people can see the proof.
3. Create a “Press” section
Collect your coverage in one place on your website. Even one article makes you look established. Two or three make you look like the obvious choice.
4. Put it in your email signature
“Read our story on Featured North” with a link. Every email you send becomes a small introduction.
5. Post it to your Google Business Profile
Share the article as an update on your profile. It gives searchers a reason to choose you over the listing next door.
6. Print it
A framed copy by the register or a QR code on the counter starts conversations. Customers like to know the story behind the place they’re standing in.
7. Use quotes in your marketing
Pull a line from the article for your website, menus, brochures or ads, credited to the publication.
8. Send it to people who matter
Suppliers, landlords, lenders, business associations, local councillors. Coverage is a credibility signal in every conversation you’ll have this year.
9. Pitch the next story
Editors like businesses that have already been covered, because it shows you’re interesting and easy to work with. Use your first feature as a stepping stone to the next.
The Featured North press kit
Every owner we feature receives a badge and a ready-to-post social image. Paid features add a profile box, extra photos and, with a Cover Story, a digital magazine cover designed for your business.
